Case file 10 · Long-term and contract hire
Separate routes for commercial fleet inquiries
A small business fleet leasing firm in Fargo, North Dakota: 15 working days from content approval to handover, told by the person who signed it off.
- Client
- Small business fleet leasing firm
- Region
- Fargo, North Dakota
- Size
- 10 staff; one locally managed operation
- Timeline
- 15 working days
- Features used
- 4
Where did the project start?
The starting point
Every commercial fleet inquiries visitor, whatever their purpose, was sent to the same general contact page. New requests and live conversations shared one form.
The problem it caused
For commercial fleet inquiries, the team received a jumble of messages with vague subjects. Telling new business apart from continuing conversations meant reading every line of every message.
What did we change on the site?
The contact page now opens with three plain options and routes each to a fit-for-purpose form. New inquiries collect vehicle class, operating area and hire period; follow-ups take a shorter path.
How long did it take?
15 working days after content approval, including staff review and handover.
Content approved
The small business fleet leasing firm signs off the content and the plan. The working-day count starts here.
Build
The contact page now opens with three plain options and routes each to a fit-for-purpose form.
Staff review
The client's own staff check every change on phone and desktop before it is published.
Handover
The change goes live and the team is walked through what is new and who looks after it.
15 working daysWhat changed for the team?
Day to day with commercial fleet inquiries, the inbox describes itself now. Categories come attached, and follow-ups stop impersonating new business.
Our commercial fleet inquiries contact page now mirrors real life. New customers and existing ones take different doors, and we can tell them apart instantly.
Rental desk supervisor, small business fleet leasing firm
Fargo, North Dakota
Want the same result for your long-term and contract hire desk?
A 30-minute demo, on your screen, of this work with your vehicle classes and depots. Plans from $127 a month.
Questions about this case study
How long did this project take?
15 working days after content approval, including staff review and handover. The count starts when the client approves the content, so time spent gathering material beforehand is not included.
What did the project include?
The contact page now opens with three plain options and routes each to a fit-for-purpose form. New inquiries collect vehicle class, operating area and hire period; follow-ups take a shorter path. It used contact categories, separate follow-up route, relevant form fields, clear button labels.
Who is the client?
A small business fleet leasing firm in Fargo, North Dakota (10 staff; one locally managed operation). The business is described by type rather than by name at its request. The quote on this page is from Leah Shipley, rental desk supervisor, and is used with permission.
Would the same work fit a long-term and contract hire provider like ours?
Usually, yes. This kind of work is part of every plan rather than a separate project: plans start from $127 a month with a $697 build fee invoiced after launch and 5 revisions a month included. A demo shows what it would look like with your own vehicle classes and depots.
Open a case file of your own
Live in 7 days on Manifest, 5 revisions a month included, and the $697 build fee invoiced only after you approve the site.
Or email hello@fleetwebstudio.com and a person replies within one working day.