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Features

Fleet website features: everything you get, and the plan that includes it

A FleetWebStudio website is more than pages. Every plan includes the fleet website itself, SEO and schema, enquiry routing, hosting, weekly updates and articles. Register adds an AI receptionist, AI chat and AI agents on text and social messages; Dispatch adds social content and a managed Google Business Profile for each depot.

Book a demoSee what each plan includes
A row of refrigerated trucks parked in an industrial lot
Refrigerated units, box trucks, plant: each class you run gets its own page.Photo: Tom Jackson on Pexels

Jump to a feature

The website itself

Found in search, answers and AI assistants

Enquiries, calls and messages

Content and local presence

Hosting, updates and ownership

01 The website itself

The website itself

The pages a fleet or hire buyer reads before they ever call: one per vehicle class, one per depot, fast on a phone.

Pages that open instantly

Custom-coded pages served from the edge, 90+ PageSpeed guaranteed.

Why speed is the first line in the record

A page that opens instantly keeps the procurement lead who was comparing three suppliers in three tabs. Every page is custom coded, ships almost no JavaScript, and is served from a global edge network, so the site is fast on the day it goes live rather than after someone audits it a year later. A 90+ Google PageSpeed score on mobile and desktop is guaranteed for every page we build and host, and if a page falls below it because of our work we fix it at no charge.

Faster pages can make paid clicks cheaper

Google says landing page experience is part of how it judges ad quality, and that higher quality ads typically cost less per click. A fast, relevant page does not guarantee a lower cost per click, but it removes one of the things that pushes it up, and more of the visitors you already pay for stay long enough to read your terms.

The problem it solvesA buyer on a weak signal in a depot yard gives up on a page that takes several seconds to load, and paid clicks leave before the rates appear.
What you doNothing. Speed is built in and checked by us.
Included onManifest, Register, Dispatch

A page for every vehicle class

Light commercial vans, box trucks, refrigerated units, plant and specialist vehicles, each with its own page.

One page per vehicle class, not one page for everything

A fleet or hire buyer searches by the vehicle class they need, not by your company name, so each class of vehicle you run gets its own page with its own terms, specifications and enquiry path. Light commercial vans, box trucks, refrigerated units, tippers, minibuses and specialist or plant vehicles are each written and indexed separately, in the vocabulary a transport buyer actually types into a search bar.

Built to be crossed with your depots

Every vehicle class page is built to cross cleanly with a location, so "refrigerated van hire" and "your city" resolve to a real page rather than a generic contact form. That crossing is what lets a multi-depot operator compete with national directories on the searches that actually convert.

The problem it solvesOne long "our fleet" page cannot rank for "refrigerated truck hire" and "box truck rental" at the same time, so most of the fleet is invisible to search.
What you doSend your vehicle list and any specification sheets. We write the pages.
Included onManifest, Register, Dispatch

Depot and branch location pages

A dedicated page for every pickup, return and service point you operate.

Every depot gets its own address, hours and fleet on hand

A depot page answers the questions a buyer has before they call: where is the vehicle based, what hours does the yard operate, and which vehicle classes are actually stocked there. Each depot or branch you run gets a page listing its address, opening hours, the vehicle classes on site and the fastest way to raise an enquiry for that location.

Location pages are how local searches find you

Most hire searches carry a place: a city, a county, "near me". A real page for each depot and the area it serves gives each of those searches something to land on. For an operator with yards in several states, that is the difference between ranking where the head office is and ranking wherever you actually have vehicles. Adding a depot later is one of your monthly revisions, not a rebuild.

The problem it solvesA search for truck hire near a depot you really operate resolves to a competitor, because your site only lists one address on the contact page.
What you doTell us each depot address, hours and what is stocked there.
Included onManifest, Register, Dispatch

Contract hire enquiry builder

A short, structured enquiry form that captures fleet size, contract length and vehicle mix before it reaches your desk.

A structured enquiry, not a blank message box

The tool asks for exactly what a contract hire or long-term lease desk needs to put together a first response: approximate fleet size, contract length, the vehicle classes involved and the depot or region. It produces an illustrative summary for the buyer, clearly labelled as indicative only, and sends the structured detail straight to your CRM or transport management system.

Never a substitute for your own quote

Any figure the tool shows a visitor is an illustrative estimate built from the information they entered, never a binding rate and never presented as a real benchmark. Your team gives the actual quote once the enquiry lands.

The problem it solvesA blank "message us" box produces half-filled enquiries, and the desk spends the first call asking questions the form should have asked.
What you doTell us the fields your desk needs to quote. Approve the form before launch.
Included onManifest, Register, Dispatch
03 Enquiries, calls and messages

Enquiries, calls and messages

What happens to a quote request, a phone call or a text message, including the ones that arrive after the desk has gone home.

Enquiry forms into your CRM or TMS

Every enquiry lands where your operations team already works, by API, Zapier or Make.

Enquiries route into the system you already run

A quote request or availability check on the site is only useful if it reaches the person who can act on it, so every form is connected to your CRM or transport management system by direct API, Zapier or Make. There is no separate inbox to check and no lead sitting unread in a form plugin nobody logs into.

Built around a fleet enquiry, not a generic contact form

The fields on a fleet or hire enquiry form ask what your operations team actually needs to quote: vehicle class, dates or contract length, depot preference and fleet size. That is set up during onboarding and adjusted as a revision whenever your process changes.

The problem it solvesQuote requests land in a shared inbox nobody owns, and a warm enquiry goes cold overnight.
What you doTell us which system enquiries should reach. We connect it.
Included onManifest, Register, Dispatch

AI receptionist

Answers calls your team cannot take, answers common questions and takes the enquiry details.

Answers the call when nobody can

On plans that include the AI Engine, an AI receptionist answers common questions about your vehicle classes, depots, hours and availability, then takes the details your desk needs to follow up: fleet size, contract length, vehicle class and preferred depot. It is configured for your fleet during onboarding and you review every script before it goes live.

Handed to a person the moment it matters

The receptionist is set up not to give a binding quote or any professional, licensing or compliance advice. Anything that needs judgment, such as a bespoke contract hire quote, is handed to a person at your business. Usage is billed monthly in arrears at what the providers charge, and shown on your invoice.

The problem it solvesCalls come in while the desk is on another line, out in the yard or gone for the day, and a missed call is usually an enquiry sent to the next operator on the list.
What you doReview and approve the scripts before launch. Pick up the handoffs.
Included onRegister, Dispatch

AI chat on your website

A chat agent on the site that answers questions and captures enquiry details at any hour.

A question answered while the buyer is still on the page

A chat agent sits on every page and answers the questions your desk hears every day: which depot stocks refrigerated units, what the minimum hire period is, whether a van can be collected on a Saturday. When the visitor is ready, it takes their details and passes a structured enquiry into your CRM.

Trained on your terms, not the internet

The chat answers from the information you give us and the pages on your site. It does not invent rates or promise availability, and it hands anything it cannot answer to your team.

The problem it solvesA buyer reading your rates at 9pm has one question, finds no answer, and closes the tab.
What you doApprove the answers it gives before launch.
Included onRegister, Dispatch

AI agents on SMS, Messenger and Instagram

Answers text messages, Facebook Messenger and Instagram DMs, and can book appointments. SMS registration filed for you.

Replies on the channels buyers actually use

Messaging agents answer text messages, Facebook Messenger and Instagram direct messages, take enquiry details and can book appointments, such as a callback with your desk. Conversations that need a person are handed over with the details already captured.

A2P 10DLC registration handled

Business text messaging in the US requires carrier registration, known as A2P 10DLC. We file it for you as part of setup, and carrier fees are passed through at cost. Forms that collect a phone number for texts carry clear consent wording written with the Telephone Consumer Protection Act (TCPA) in mind; you remain responsible for consent, opt-out and record keeping in your own communications.

The problem it solvesBuyers text or send a DM instead of filling in a form, and those messages sit unanswered until someone checks the phone.
What you doApprove the scripts. Keep your own consent and opt-out records for your texts.
Included onRegister, Dispatch
04 Content and local presence

Content and local presence

The publishing that keeps the site growing after launch, done for you every week.

Researched articles, published weekly

2 to 3 cited articles a week on fleet operations, procurement and contract hire.

Articles written for a procurement audience, not a general reader

A fleet operator ranks over time by publishing on the questions its actual buyers search: how contract hire pricing is structured, what a service level agreement should cover, how to compare short-term hire against a lease. 2 researched articles a week are included on Manifest and Register, 3 a week on Dispatch, each 2,500 to 3,200 words, cited, and written specifically for a transport or procurement audience rather than reused industry copy.

Every article links back into the site

Articles link to the relevant vehicle class pages, depot pages and the pricing page, so the content does more than sit in a blog folder. It builds the internal linking a search engine uses to understand which pages matter.

The problem it solvesNobody at a fleet business has time to write, so the blog is empty and the site has nothing to rank for beyond its own name.
What you doNothing required. Suggest topics or ask for an article to be corrected or removed at any time.
Included onManifest, Register, Dispatch

Social posts and short video reels

3 social image posts and 2 short video reels a week, made and published for you.

A steady social presence without anyone at the desk posting

On Dispatch, the Content Engine produces 3 social image posts and 2 short video reels a week, built around your fleet, your depots and the articles going live on the site, so every channel points back to the same place.

Built for operators running several depots

A multi-depot fleet or hire operator needs local visibility at every branch, not only at head office. The Content Engine keeps the publishing steady while the core site keeps building authority through the article schedule.

The problem it solvesSocial accounts go quiet for months because posting is always the job that slips, and a quiet account reads as a business that has slowed down.
What you doShare photos from the yard when you have them. Approve the plan.
Included onDispatch

Managed Google Business Profile per depot

Each depot listing on Google kept accurate and active, alongside the site.

The listing buyers see before your website

For a local search, Google usually shows business listings before any website. On Dispatch, we manage a Google Business Profile for each depot you list: hours, services, photos and posts kept current and consistent with the depot page on your site.

Consistent name, address and phone everywhere

The same depot name, address and phone number on the listing, the depot page and the structured data is one of the clearest local signals there is. Keeping all three in step is part of the job, not something left for you to notice.

The problem it solvesA depot listing on Google Maps still shows last year's hours, and the buyer drives to a closed yard or calls a competitor instead.
What you doGive us manager access to each listing. Tell us when hours change.
Included onDispatch
05 Hosting, updates and ownership

Hosting, updates and ownership

The ongoing work, the infrastructure and the terms that decide whether a website stays useful in year two.

Weekly rate and availability updates

Rates, fleet availability and page details kept current every week, done for you.

The site stays current without you touching it

Every week we review and update rates, fleet availability notes and page details you have sent us, so the published site reflects what your desk is actually quoting.

You send the change, we make it live

A rate change, a new depot, or a vehicle class going in for a refresh is logged in your client portal or sent by email. Nobody at your business needs to log into the website itself.

The problem it solvesThe site still lists a rate from last year or a vehicle class you retired, and a procurement buyer who checks details reads that as a business not paying attention.
What you doSend the change by email or through your client portal.
Included onManifest, Register, Dispatch

Revisions and a client portal

5 revisions a month of any size, done in 2 to 5 working days, requested through your portal.

What a revision is

A revision is any change request you send, and there is no limit on how much goes into one: a new depot page, a new vehicle class, updated rates, or "add three depots, here are the details". 5 are included every month, each completed within 2 to 5 working days. After that, each extra revision is a flat $20. Unused revisions do not roll over.

One place for everything

The client portal is your account with us from launch day: request revisions, raise support tickets, send files and message the team. Everything is tracked, so nothing gets lost in an inbox.

The problem it solvesEvery change to the old site meant a new quote from a developer and a wait of several weeks.
What you doRaise a request in the portal. Attach anything we need.
Included onManifest, Register, Dispatch

Managed hosting and security

Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, all included.

Hosting is inside the monthly fee, not a line item that appears later

The site runs on Cloudflare's global network with SSL, a content delivery network, DDoS protection and unmetered bandwidth included from day one. There is no separate hosting invoice, no SSL renewal to track and no bandwidth overage charge waiting in month four.

No plugins to patch

Because the site is custom coded rather than assembled from plugins, there is no plugin library to keep updated and no admin panel for someone to break into. Hosting and uptime are managed by us; an outage caused on our side is fixed at no charge.

The problem it solvesHosting bills, SSL renewals and plugin updates are the jobs nobody owns until the site goes down or gets hacked.
What you doNothing.
Included onManifest, Register, Dispatch

Your domain and your content

One domain included and registered in your name. Your content exported to you if you ever leave.

The domain is yours from day one

One domain is included free for as long as your plan is active, registered in your name, so you own it outright. If you already have one we point it at the new site. If you ever leave, tell us where to send it and we transfer it at no charge.

What you keep, stated plainly

Content you supply stays yours throughout. On cancellation we provide an export of your content and articles within 14 days. The design, code and templates we create stay ours and are licensed to you while your plan is active, which is what keeps the monthly price where it is.

The problem it solvesOperators who leave a website provider sometimes find the domain was never in their name, and the content cannot be taken with them.
What you doNothing, or tell us the domain you already own.
Included onManifest, Register, Dispatch

Migration with redirects

What is worth keeping from your current site is carried across, with every old URL redirected.

Nothing worth keeping is left behind

During onboarding we review your current site, carry across the vehicle classes, depot information and terms that still hold, and map every old URL to its closest new page with a permanent (301) redirect, so a link someone bookmarked years ago still lands somewhere useful.

Built to protect the rankings you already have

Proper redirects and a faster, better-structured site protect rankings far more often than they harm them. We cannot guarantee an outcome we do not control, but the migration is built to protect what you already have, and we watch indexing after launch.

The problem it solvesA new site that ignores the old URLs throws away years of links and bookmarks, and rankings drop for no good reason.
What you doGive us access to the current site, or just its address.
Included onManifest, Register, Dispatch

Compliance pages and accessible build

Privacy policy, terms, a cookie banner that really blocks tracking until consent, and an accessibility statement.

The pages that ship with every site

Every site launches with a privacy policy, terms of use, a cookie policy and a cookie banner that genuinely keeps analytics and marketing tags off until a visitor agrees, plus an accessibility statement. They are written with state privacy laws such as the California Consumer Privacy Act (CCPA) in mind and are a starting point for your own advisor, not legal advice.

Built with accessibility and fleet specifics in mind

Pages are built to WCAG 2.2 AA guidelines as a target, with keyboard access, readable contrast and labelled forms, which helps you meet the expectations that come with the Americans with Disabilities Act (ADA). Text-message forms carry consent wording written with the Telephone Consumer Protection Act (TCPA) in mind. If you publish a USDOT number, operating authority or insurance details, they get a consistent place on the site; the details themselves are yours to supply. Nothing here guarantees compliance.

The problem it solvesA site with no privacy policy, a cookie banner that blocks nothing and forms that cannot be used with a keyboard is an avoidable risk for a business that bids on public and corporate contracts.
What you doGive us your business details. Have your own advisor review anything legal.
Included onManifest, Register, Dispatch
06 Page speed and your ad budget

Can a faster website make your ads cheaper?

It can help. A fast, relevant landing page keeps more of the visitors you already pay for, and Google says landing page experience is part of how it judges ad quality, which affects what you pay per click. Every page we build and host is guaranteed 90+ on Google PageSpeed, on mobile and desktop.

  1. 01

    The page opens straight away

    Custom code with almost no JavaScript, served from a global edge network, so the rates and the enquiry form appear on a phone before a buyer thinks about going back.

  2. 02

    More of your paid clicks stay

    Every click from an ad costs the same whether the page loads or not. When the page is fast, fewer of those paid visitors leave before they have seen anything.

  3. 03

    Google judges the landing page

    Google says landing page experience is one of the parts of its Quality Score, and that ad quality is considered when setting Ad Rank.

  4. 04

    Better quality can mean cheaper clicks

    Google also says higher quality ads typically cost less per click. A fast, relevant page helps; it cannot promise a particular price.

What we will not say: that your cost per click will fall by a set amount, or that you will rank in a particular position. Nobody can promise that. What we guarantee is the speed of the page.

  1. Google Ads Help, About ad quality (checked September 2026)
  2. Google Ads Help, About Quality Score for Search campaigns (checked September 2026)
07 What is in each plan

Every feature, and the plan that carries it

Every line below is included in the monthly fee of the plan that shows a tick. Nothing is sold as an add-on later except extra revisions at $20 each and AI usage on the plans that include the AI Engine.

Swipe the table sideways to see all three plans.

IncludedManifest$127 / monthRegister$267 / month + usageDispatch$647 / month
Monthly fee$127$267 + AI usage$647
Build fee (waived on orders until December 31, 2026)$697$697$697
Live in7 days10 days15 days
Researched articles a week223
Revisions a month included555
Social image posts a week3
Short video reels a week2
The website itself
Pages that open instantly
A page for every vehicle class
Depot and branch location pages
Contract hire enquiry builder
Found in search, answers and AI assistants
Technical and on-page SEO
Schema markup (structured data)
Answer engine and AI assistant readiness
Enquiries, calls and messages
Enquiry forms into your CRM or TMS
AI receptionist
AI chat on your website
AI agents on SMS, Messenger and Instagram
Content and local presence
Researched articles, published weekly
Social posts and short video reels
Managed Google Business Profile per depot
Hosting, updates and ownership
Weekly rate and availability updates
Revisions and a client portal
Managed hosting and security
Your domain and your content
Migration with redirects
Compliance pages and accessible build

Register and Dispatch include the AI Engine, whose usage is billed monthly in arrears at what the providers charge us and shown on your invoice. Text-message carrier fees are passed through at cost.

08 Flow

How does a feature reach your site?

The same four stages for every feature: you tell us, we structure it, we connect it, and then we keep it current every week.

01

Onboarding

You send fleet size, vehicle classes, depots and where enquiries should go.

02

Structure

Pages built per vehicle class and depot, terms documented, schema added.

03

Connect

Enquiry forms wired into your CRM or TMS; AI agents configured on higher plans.

04

Maintain

Weekly updates, revisions and articles keep it current after launch.

How a feature reaches your site, an infographic with Trot the studio mascot: Onboarding; Structure; Connect; Maintain.
09 Features in use

What operators say about the features they use

  • They built the FAQ from our actual commercial fleet inquiries correspondence. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. I now share a link instead of digging through the outbox.

    GotFAQ research and editorial review for commercial fleet inquiries

    Patrick Paddington
    Operations manager, regional commercial vehicle hire
    Stamford, Connecticut · Manifest

  • The 'did you receive it?' calls about commercial fleet inquiries were a daily occurrence here. The new confirmation states what happens next and how to amend anything that needs changing. It is a small corner of the site that makes the whole process feel finished.

    GotSubmission acknowledgment and follow-up for commercial fleet inquiries

    Irene Brightwell
    Contracts administrator, fleet management and hire company
    Durham, North Carolina · Manifest

  • The review of our commercial fleet inquiries pages was uncomfortable reading, in a useful way. There is a single approved version now, owned by a named person with a review date. Customers no longer quote wording we retired two years ago.

    GotContent audit and update process for commercial fleet inquiries

    Tobias Coburn
    Customer service lead, construction fleet hire company
    Cedar Rapids, Iowa · Manifest

Questions about the features

What is the AI receptionist?

On Register and Dispatch, an AI receptionist answers calls your team cannot take, answers common questions about vehicle classes, depots, hours and availability, and takes the details your desk needs to follow up. It can book an appointment, such as a callback, and hands anything that needs judgment to a person.

Which messaging channels does the AI Engine cover?

An AI chat agent on your website, plus messaging agents on text message (SMS), Facebook Messenger and Instagram direct messages. Business texting in the US needs carrier registration, known as A2P 10DLC; we file it for you and carrier fees are passed through at cost.

Does the AI Engine give quotes or compliance advice?

No. It is configured not to give a binding quote or any professional, licensing or compliance advice, and to hand that kind of question to a person at your business. Any figure it or the site shows a visitor is illustrative only.

What SEO is included?

Technical SEO (fast pages, clean URLs, a sitemap, correct titles and descriptions), on-page SEO (one search target per page, answered first), a location page for each depot and its service area, schema markup and weekly articles. We guarantee the site starts ranking for local searches in your area within 3 to 5 months of launch, or we keep working at no additional charge until it does.

What are AEO and GEO, and do we get them?

Yes, on every plan. AEO, answer engine optimization, means writing so featured snippets and voice answers can lift your answer: question headings, direct answers first, FAQ blocks. GEO, generative engine optimization, means being quotable by AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews: consistent facts, an llms.txt file and AI crawlers allowed. No one can guarantee an AI mention; this makes one more likely.

What is schema markup and why does it matter for a fleet business?

Schema markup is structured data that labels the facts on each page for search engines: your business, each depot as a LocalBusiness with its address, each service, the questions answered on the page and where the page sits in the site. It makes those facts unambiguous to Google and AI assistants and can make pages eligible for richer search results. Review markup is only added for real reviews.

Which compliance pages come with our website?

A privacy policy, terms of use, a cookie policy with a consent banner that genuinely blocks analytics and marketing tags until a visitor agrees, and an accessibility statement. Text-message forms carry consent wording written with the Telephone Consumer Protection Act (TCPA) in mind. They are a starting point for your own advisor, not legal advice, and do not guarantee compliance.

What do the articles actually cover?

Topics your own buyers search for: how contract hire pricing works, what a service level agreement should include, how to compare short-term hire against a lease, and similar procurement and fleet operations subjects. 2 researched articles a week are included on Manifest and Register, 3 a week on Dispatch, each 2,500 to 3,200 words.

What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. A new depot page, a new vehicle class, updated rates, a different photo, a coverage area change: each is one revision. So is something much larger, such as "add three new depot pages, here is the address and fleet list for each." 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, whatever the size.

Is hosting an extra cost?

No. Hosting is included in the monthly fee and never billed separately. Your site runs on a global content delivery network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four.

See every feature working together

A live walk-through of a site built for your vehicle classes and depots, plans from $127 a month, 5 revisions a month included.

Book a demoSee pricing

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