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Fleet website guides from the FleetWebStudio blog

Researched, cited guides for fleet operators and commercial vehicle hire businesses: how to structure depot and vehicle class pages, what an enquiry form should ask, how page speed and structured data affect search, and how to move a site without losing what ranks. The same kind of articles we publish every week on our clients' sites.

What belongs on a depot page, an infographic with Trot the studio mascot: Name; Address and access; Hours; Vehicle classes kept here; Coverage; Direct enquiry route.
Website structure · September 10, 2026

Depot Pages: How a Multi-Location Fleet Website Should Be Structured

A fleet with more than one depot needs a page per depot. Here is what belongs on it, how depots link to vehicle classes, and how to keep the set maintainable.

By Marisol Kendrick · 13 min read
What a hire enquiry form should ask, an infographic with Trot the studio mascot: Vehicle class; Quantity; Dates; Collection depot; Delivery or collection; Contact detail.
Enquiries · September 8, 2026

What a Commercial Hire Enquiry Form Should Actually Ask

Most fleet enquiry forms ask for a name and a message, then leave the desk to chase every detail. Here is the field set that produces a quotable enquiry first time.

By Marisol Kendrick · 11 min read
A buyer reviewing printed specifications beside a laptop showing a page of thumbnails
Photo: Kampus Production on Pexels
Website structure · September 3, 2026

How to Structure a Fleet Hire Website That Converts Procurement Buyers

A fleet or commercial hire website converts when every vehicle class and depot has its own indexable page. Here is the structure and the standards behind it.

By Marisol Kendrick · 11 min read
Core Web Vitals: what to fix first, an infographic with Trot the studio mascot: Fix the largest image; Remove unused scripts; Set dimensions on everything; Defer the rest.
Site speed · August 27, 2026

Core Web Vitals for Fleet and Hire Websites, Explained Properly

What LCP, INP and CLS actually measure, why a fleet site fails them in predictable ways, and what to change first when the site is read on a phone in a depot yard.

By Anselm Rourke · 12 min read
The four schema types that matter, an infographic with Trot the studio mascot: Organization, once; Service, on service pages; LocalBusiness, on depot pages; BreadcrumbList, on anything nested.
Technical SEO · August 18, 2026

Structured Data for a Commercial Vehicle Hire Website

Which schema types a fleet or hire site should actually use, where each one belongs, and the rules that keep markup from becoming a liability instead of an asset.

By Anselm Rourke · 12 min read
Trot the FleetWebStudio mascot carrying a box of files from an old filing cabinet to a new one
Migration · August 6, 2026

Migrating a Fleet Website Without Losing Search Visibility

A rebuild loses rankings when URLs move without redirects. Here is the mapping, redirect and monitoring process that carries an existing fleet site across intact.

By Anselm Rourke · 11 min read
Aerial view of a yard holding several vehicle classes: school buses, tipper trucks and concrete mixers
Photo: Kindel Media on Pexels
Content · July 23, 2026

Vehicle Class Pages That Do Not Read Like Each Other

One page per fleet class beats one page for the whole fleet, but only if the pages genuinely differ. Here is how to build a set that scales without becoming filler.

By Marisol Kendrick · 8 min read
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