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Anselm Rourke

SEO and Content Lead, Memphis, TN

Anselm writes the research-backed guides that explain how fleet operators and commercial hire businesses get found online. His articles cite primary sources on page speed, structured data and search behavior rather than repeating industry folklore, and he reviews every published figure against the page it came from.

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01 Beat

What Anselm writes about

Every article is checked against the page each figure came from before it is published, and the sources are listed at the foot of the article.

  • Search visibility for fleet operators

  • Core Web Vitals and page speed

  • Structured data for service businesses

  • Local and multi-location search

  • Content planning for B2B buyers

02 Articles

3 articles so far

Site speedTechnical SEOMigration
Site speed · August 27, 2026 · 12 min read

Core Web Vitals for Fleet and Hire Websites, Explained Properly

What LCP, INP and CLS actually measure, why a fleet site fails them in predictable ways, and what to change first when the site is read on a phone in a depot yard.

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Technical SEO · August 18, 2026 · 12 min read

Structured Data for a Commercial Vehicle Hire Website

Which schema types a fleet or hire site should actually use, where each one belongs, and the rules that keep markup from becoming a liability instead of an asset.

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Migration · August 6, 2026 · 11 min read

Migrating a Fleet Website Without Losing Search Visibility

A rebuild loses rankings when URLs move without redirects. Here is the mapping, redirect and monitoring process that carries an existing fleet site across intact.

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03 Also writing

The other byline on this blog

Marisol Kendrick

Fleet Web Strategist, Columbus, OH

Marisol writes about the structure of a fleet and commercial hire website: how depot pages, vehicle class pages and enquiry routing are laid out so a procurement buyer can find terms fast and a search engine can index every location. She works with the build team on information architecture before a single page is styled.

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